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Articles by Ulrika Viberg

Ulrika Viberg is a Senior SEO consultant and founder of the Sweden based SEO agency Unikorn, working with larger e-commerce B2Cs and medium B2Bs with the common goal of creating a solid experience for the end-user and to achieve their organic search goals.

Ulrika focuses on user-centric SEO where technical; content and strategy SEO meets UX and customer journeys. She has also developed the model of the Search Customer Journey.

Ulrika is also a speaker for conferences such as BrightonSEO and SMX Advanced and podcasts such as Digital Marknadsföring and Majestic’s SEO in 2023.

Celebrating Superb SEO(s): Q&A with Ulrika Viberg

Published 16 May 2024

We speak to Ulrika Viberg, CEO of Unikorn, about how she got into SEO, linguistics, machine learning, and more.

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