Articles by Ulrika Viberg

Ulrika Viberg is a Senior SEO consultant and founder of the Sweden based SEO agency Unikorn, working with larger e-commerce B2Cs and medium B2Bs with the common goal of creating a solid experience for the end-user and to achieve their organic search goals.

Ulrika focuses on user-centric SEO where technical; content and strategy SEO meets UX and customer journeys. She has also developed the model of the Search Customer Journey.

Ulrika is also a speaker for conferences such as BrightonSEO and SMX Advanced and podcasts such as Digital Marknadsföring and Majestic’s SEO in 2023.