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Investigating JavaScript SEO
It’s our job as SEOs to investigate the issues we find and recommend solutions to our clients or stakeholders, so this section dives into how the survey respondents feel about the reality of investigating SEO and AI search issues caused by JavaScript.
Do you know how to determine whether a site has significant dependence on JavaScript?
Almost a third of respondents (29.1%) aren’t sure how to determine if a website is significantly reliant on JavaScript. This is more or less the same as last year (31.9%).
How comfortable do you feel investigating SEO/AI Search issues caused by JavaScript?
Unsurprisingly then, nearly a third (28.5%) of respondents said they aren’t comfortable investigating SEO/AI Search issues caused by JavaScript.
How comfortable do you feel explaining SEO/AI Search issues caused by JavaScript to clients and stakeholders?
Just over a third (35.3%) of respondents said they were not comfortable explaining SEO/AI Search issues caused by JavaScript to clients and stakeholders. This has increased since last year (32.9%), which is perhaps reflective of the unease that has come with the development of AI in the search space. So, there is more work to do here to educate SEO professionals on LLMs, AI crawlers, and JavaScript in order to facilitate that understanding and reduce this discomfort.
Of those who are “very comfortable”, how often do you manage to secure engineering resources to fix JS SEO issues that you’ve highlighted?
This is a new question for this year’s report and asked only of the survey respondents who answered that they were “very comfortable” explaining SEO/AI Search issues caused by JavaScript. We were heartened to discover that two thirds (64.3%) said they secure engineering resource for fixes some or all of the time. Our customers tell us that it’s a constant battle securing engineering resource for SEO at enterprise level, but since we don’t have the business size data for these respondents, we can only speculate on whether these two thirds are working in or for smaller than enterprise businesses.
“It's positive to see more people saying that they know how to determine whether a site has significant dependence on JavaScript vs last year, with an improvement in those saying that feel very comfortable investigating SEO/AI Search issues caused by JavaScript and a decrease in those that say they're not comfortable vs last year. It shows the advancement in terms of JS SEO evangelization. However, there's definitely a regression in terms of the ability to explain SEO/AI Search issues caused by JavaScript to clients and stakeholders, with more saying that they feel not comfortable vs last year. In general though, I feel positive, since I see most say they're able to secure resources most of the time”
