Enterprise SEO
Training Course

Introduction to the Training

Find out what enterprise really means when it comes to SEO.

All participants of this course are entitled to register for a free trial of Sitebulb Cloud, our enterprise crawler: Register for your demo & free trial here.

Enterprise SEO: Navigating Complexity with Empathy

Module 1 will take you through: 

• The key characteristics of enterprise SEO.

• The biggest challenges enterprise SEOs face.

• The approach you need to take to overcome these challenges.

• Core skills and communication techniques required by enterprise SEOs.

• How to map the stakeholder landscape and make it work for you.

Useful Resources:

• [TEMPLATE] Stakeholder Landscape Mapping by Petra Kis-Herczegh & Jojo Furnival

• How To Speak the Language of Your Top SEO Stakeholders by Helen Pollitt

• The Complexity Tax: Why Enterprise SEO Dies in Committee by Robert Lora

• How to Succeed in Enterprise SEO with Strong Internal Alignment by Jojo Furnival

Technical SEO & Scaling Workflows and Execution

In Module 2, you will learn:

• Why scalable technical SEO systems are essential for managing complexity in enterprise environments.

• How to align SEO workflows and audits with business priorities, code freezes, and campaign calendars to maximize impact.

• Tips for auditing and prioritizing technical SEO fixes at scale.

• How to report and communicate for impact and action.

• How to embrace complexity to unlock new ideas, business growth, and professional development.

Useful Resources:

• How to Write THE Perfect SEO Ticket for Your Devs by Gus Pelogia

• [TEMPLATE] Engineering Defect Ticket by Gray Dot Co

• Considerations in Enterprise SEO Auditing for More Traffic, Less Road Rage! by Konrad Szymaniak 

• Choosing the Right Settings for Efficient Auditing by Sitebulb Support

Enterprise SEO Strategy & Future-Proof Solutions

Module 3 will dive into:

• The Organizational Maturity Graph and how to use it to your advantage.

• What is the ‘buy-in-ish’ cycle and how to avoid it.

• Effective SEO resource management, making sure you have the right skills, tools, and processes.

Useful Resources:

• When and How to Use Maturity Analysis for SEO? by Petra Kis-Herczegh

• Organisational Maturity Graph for SEO GPT by Robert Lora

Training Recap and Next Steps

A final review of the course key learnings, plus suggested next steps.

Useful Resources:

• [TEMPLATES] 9 Enterprise SEO Email Templates That Get Results

• [TEMPLATE] Enterprise SEO Executive Pitch Deck

• [WEBINAR] Enterprise SEO Challenges with Petra Kis-Herczegh & Robert Lora