The Search Matrix: Advanced SEO Training for the Age of AI

A LIVE 3-part technical SEO x AI training series, delivered by iPullRank's Zach Chahalis.

From crawlability and entity mapping to visibility tracking and optimization, discover how to make your sites truly AI-ready.

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Even if you can't make the live events, we'll send you the recordings.

Who is this training for?

Developed by Sitebulb in partnership with DemandSphere and iPullRank, this webinar series is aimed at SEOs with an intermediate knowledge of technical SEO, and provides practical, technical insights on how AI and SEO intersect.

Note: All attendees get access to a 60-day free trial of Sitebulb! You will be sent the link to register for the free trial via email.

What this series covers:

Module 1: Technical Foundations & Setup

Why technical SEO is relevant to AI/LLMs
How to ensure proper technical SEO setup for AI

Module 2: AI Search Understanding & Measurement

Analysis of trends in bot indexing and LLM citations
Methods to track AI visibility (GA, Cloudflare, tool-specific approaches)

Module 3: Optimization & Advanced Topics

Entity mapping and its impact on AI
Strategies for optimizing technical SEO for AI

So, step inside The Search Matrix! Learn from industry leaders as we decode how LLMs crawl, interpret, and cite the web — and what that means for your SEO strategy.