The Client
BV Group is a privately held independent gambling operator, providing end-to-end technology solutions for gambling companies. As part of the UK technical SEO team, Senior Technical SEO Armin Kianmehr talked to us about why they switched to Sitebulb Cloud.
The Challenge
Previously, Armin and the team were managing a range of crawling tools – including Screaming Frog, Ahrefs, and SEMrush. However, the team was spending too much time validating data and trying to piece together insights from multiple sources.
In an attempt to automate crawls, the team tried a complex Virtual Machine (VM) setup with Screaming Frog. “To be honest, it was an absolute pain,” said Armin. “If the VM lagged or failed, the entire audit progress would vanish, forcing us to restart from scratch. We spent more time troubleshooting our setup than actually analyzing data.”
The Solution
The BV Group team decided to trial Sitebulb Cloud in late 2023. They were immediately impressed by its ease of use and powerful insights.
The team was able quickly to get set up and start uncovering valuable SEO opportunities.
"At the moment, we have different websites, all from the sportsbook sector," he explained. With Sitebulb Cloud's unlimited projects, Armin has been able to easily manage audits and track performance across these various sites without the prohibitive price tag of other cloud crawlers.
Armin highlighted the following Sitebulb features as most useful:
Crawl automation
“One of the top features we’ve come to rely on with Sitebulb Cloud is the ability to schedule multiple audits and run them entirely on 'autopilot.' This has been a game-changer for our team’s productivity; we no longer waste local PC resources or deal with the hardware limitations that used to bottleneck our workflows.”
Hints and in-built education
"One of the stronger features it has is this extensive glossary that you have there, and the quick links to the different explanations and different definitions of everything. I think this is one of those features that just makes life easier, and then it also helps you to understand better any possible issues and the different solutions that can come in place."
[Hints screenshot/screen record of Hint clicking through to further info]
Intuitive UI
The user-friendly interface has also been a major plus. "The user interface and the overall usability of Sitebulb is very intuitive and makes it easy to use. I think you can easily go from one binding to another, you know, and then just see the different correlations and see what is connected or what we can discard, like things you already know."
Customer support
Armin also praised the Sitebulb support team, noting that "the live chat and the support team is and has always been very amazing. It is always nice to raise a query and then get another pair of eyes looking at our findings."
“Sitebulb has become our all-in-one tool. One of the top features we’ve come to rely on with Sitebulb Cloud is the ability to schedule multiple audits and run them entirely on 'autopilot.' This has been a game-changer for our team’s productivity.”
Armin Kianmehr
iGaming SEO
The Results
By consolidating their SEO toolset into Sitebulb Cloud, the BV Group team has been able to work more efficiently and cost-effectively.
“We no longer worry about server costs, VM maintenance, or delayed tasks due to incomplete crawls. Beyond the stability, the tool provides deep technical insights and 'Hints' that interpret the data for us, which helps us move straight to the 'positive outcomes' phase.”
To sum up, Armin said, “I think it is definitely very easy to use, and once you start using it…I think it will be the right decision to make for any other company. It could definitely help you to save lots of money compared to other tools that are currently out there."
“Whether it's the built-in JavaScript rendering that ensures we see what Google sees, or the Crawl Maps that visualize our site architecture, Sitebulb Cloud handles the heavy lifting. It allows us to focus on high-level strategy while the cloud servers handle the million-page crawls in the background. ”
Armin Kianmehr
iGaming SEO