Sitebulb Cloud Enables Website Monitoring Without the Headache for Moving Traffic Media

The Client

Moving Traffic Media is a performance digital marketing agency based in New York. They work with medium to large-sized businesses and currently have a team of four SEOs. We had previously heard from co-founder and manager partner, Jon Clark, about how Sitebulb Cloud had increased team efficiency. Now, we get to hear from a member of that same team, Director of Search Marketing, Connie Chen, on some of the specifics. 

The Challenge 

As a boutique SEO agency with a fully remote team, Moving Traffic Media faced challenges with their website monitoring and technical audit processes using desktop crawling software. Running website crawls on local desktop computers was time-consuming and resource-intensive, especially when it came to the larger ecommerce clients.

This was a cause of some frustration in the team, as it made it difficult to efficiently monitor client websites and provide timely updates.

The Solution 

When Sitebulb Cloud launched in 2023, Moving Traffic Media got the opportunity to transition from Sitebulb Pro, our award-winning desktop solution, to Sitebulb Cloud. As long-term fans of Sitebulb, the team immediately saw the value in switching to the cloud-based version in order to address their desktop-based challenges. 

Connie explains, "Being able to silo your tech audits to a cloud service is extremely helpful because the crawls are running in the background without taking up your computer’s resources, and you know that if the crawl stops or something goes wrong, the data is already stored, and you can just click a button to access it."

Connie admits that, when they started using Sitebulb Cloud, she thought it was too good to be true. She reveals, “My initial thought was, I wonder if this makes me a less knowledgeable SEO. My tech SEO crawls are now too easy. Do other people know about this?!”

Features that the Moving Traffic Media team particularly appreciates include:

• Prioritized issue tracking and scoring to help identify and address critical technical problems
• Detailed documentation and explanations of technical issues to enhance the team's expertise
• Seamless collaboration and real-time access to audit data for the entire remote team

The Results 

Sitebulb Cloud has transformed Moving Traffic Media's internal processes in the following ways, saving the team significant time and improving the quality of work they deliver to clients.

Streamlined Website Monitoring

The team can now easily monitor all client websites, automatically and without worrying about consuming bandwidth and computer resources. That includes regular crawling of resource-intensive e-commerce sites and a one-click approach to checking on site health.

Efficient Onboarding and Collaboration

New hires can quickly get up to speed on using Sitebulb. Connie says, “One of the things that Sitebulb Cloud has helped us with is accessibility of information and being able to onboard somebody really quickly. Sitebulb is so easy and straightforward to use, but also what makes it easier is being able to access audits at the same time. If I'm guiding my direct report remotely, we know that we're looking at the same information, and we can review it together on the screen and they can follow along.

Improved QA of Implementations

Sitebulb's audit comparison feature allows the team to easily track and verify the implementation of recommended changes, ensuring clients' websites are optimized effectively. Connie says, “We'll compare different audits and instead of clicking back and forth, it shows you the comparison and percentages of what has gone down, what has gone up. And it also gives you an update of any new issues that have popped up."

Connie estimates that the switch to Sitebulb Cloud has saved the team at least 20 hours of work per month, freeing up time to focus on more strategic initiatives and innovative solutions for their clients.

Overall, the transition to Sitebulb Cloud has been a game-changer for Moving Traffic Media, and Connie’s advice to other agencies is: “If you’re focused on growth and want to be more forward thinking, you need to take all the extra time and efficiencies you can. Just think about the amount of time you could save with Sitebulb Cloud and how you could divert that time into more impactful solutions for clients.”

Interested in seeing what Sitebulb Cloud could do for you? Book a demo today.