Customer Story
Sitebulb Cloud Enables Impression to Reinvest Thousands into Growth and Client Value
The Client
Impression is a fast-growing UK-headquartered digital marketing agency. Head of SEO Performance, Charlie Norledge, who manages a team of 25 SEO specialists, has witnessed the agency’s aggressive growth trajectory, from 40 people in Nottingham to upwards of 110 people across 3 offices within 10 years. We caught up with Charlie to find out how switching from an expensive enterprise crawler to Sitebulb Cloud has enabled Impression to reinvest thousands into more growth and client value.
The Challenge
As a rapidly growing digital agency, Impression was facing escalating costs for their web crawling and site auditing tools. "We were using a very expensive cloud crawling solution that was really starting to impact our department's budget. We couldn't keep investing that much money into just one tool," says Charlie.
“As the business became more mature, I needed to be a lot more strategic about department profitability. So things like tooling costs became very important.”
The Solution
After hearing about the cloud-based capabilities of Sitebulb, Charlie and his team decided to make the switch. "Once we heard about Sitebulb Cloud and how it could unlock the ability to do large-scale crawls without the high costs, it was a no-brainer," he explains.
“From our perspective, as an agency with lots and lots of different accounts, we’re constantly having to do lots of crawls and analysis across a wide range of sites, and in terms of a suitable cloud crawling solution, Sitebulb Cloud became the clear winner.”
“Sitebulb’s scheduled, automated cloud crawling is really important to us as a business. It’s been really key because if we weren’t to have that, we wouldn't be able to keep some of our enterprise clients.”
The seamless onboarding process helped ease the transition for Impression's SEO specialists. "Sitebulb did a great job getting us set up. While there was still some internal change management required, the tool itself was very intuitive for the team to pick up."
“I really like the way the issues are prioritized and the ability to export a crawl straight into Google Sheets; that is really, really helpful.”
“Oh and everyone in the team loves the release notes!”
The Results
The cost savings from moving to Sitebulb Cloud have been substantial for Impression. "We were spending thousands of pounds per month on our previous cloud crawling solution. That money is now being reinvested into other tools and hires that are directly benefiting our clients," says Charlie.
This freed-up budget has allowed Impression to expand their tech stack, bringing on tools like Bynder for content management and winning new business. "The cost savings from Sitebulb have enabled us to invest in solutions that improve our overall offering and deliver more value to clients," explained Charlie.
"The cost savings from Sitebulb have enabled us to invest in solutions that improve our overall offering and deliver more value to clients."
Additionally, the powerful cloud crawling capabilities of Sitebulb have been crucial for Impression's enterprise-level clients with massive websites. "There's no way we could crawl some of these million-URL sites on our own machines. Sitebulb Cloud makes that possible and keeps our technical SEO services top-notch."
In summary, the switch to Sitebulb Cloud has been a game-changer for Impression, and Charlie has some advice for other businesses in a similar situation:
“Have a real think about the enterprise crawling solution you’re currently using, and then consider what Sitebulb Cloud has to offer and whether you can achieve the same result but at a fraction of the cost by switching. We did!”
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