Shaikat Ray is an SEO professional specializing in technical SEO. He is the founder of Self Canonical, a technical SEO consultancy working with businesses of all sizes, from local and small businesses to e-commerce companies and enterprises. Shaikat loves digging deep into robots.txt rules, robots meta tags, HTTP headers, JSON-LD structured data, hreflang attributes, and crawl logs to uncover opportunities that can lead to better SEO performance.