A free and on-demand 3-part Enterprise SEO training course that breaks down the challenges unique to enterprise SEO and provides brand new solutions to help you overcome them.
Thank you to our expert trainer, Petra Kis-Herczegh.
“This is such a brilliant course. It’s so easy to follow, and honestly, it covers everything I would have loved to know when I got into Enterprise SEO. So excited for everyone else to get their hands on it. You've created a fantastic resource!”
You will receive an email with a link to the course content.
Developed by Sitebulb in partnership with Seeker Digital and delivered by Enterprise Solutions Consultant, Petra Kis-Herczegh, the course is aimed at SEOs who are currently or about to start working in or for an enterprise (in-house or agency).
This course addresses the unique challenges of enterprise SEO and equips participants with the skills and resources they need to thrive in an enterprise SEO role.
Note: All course trainees get the chance to score a free trial of Sitebulb Cloud! You will be sent the link to register for the free trial via email.
There are so many resources out there to help you learn SEO, but there's very little out there that speaks directly to the unique challenges and skillset of working as an SEO in or for an enterprise business.
Since launching Sitebulb Cloud and onboarding plenty of enterprise customers, we have become aware of some of those challenges - things like:
Workflow and governance management (these are often complex site architectures and web technologies that make even small optimizations difficult)
Cross-department collaboration (we don’t work in a bubble; we must get buy-in from clients and internal stakeholders)
Fighting for engineering resource (battling to get SEO tickets prioritized vs PPC/CRM tickets for conversion tweaks/product improvements)
Not to mention, diagnosing and executing technical SEO issues at scale.
These challenges require a particular skillset and knowledge that isn't required at small-to-medium sized business SEO level. So if you want to equip yourself to thrive in an SEO role within the complexity of an enterprise environment, this is the course for you.
“Petra does a wonderful job going through the keys of Enterprise SEO success, a must watch if you're serious about enhancing those skills that actually matter at the enterprise level.”
Introduces what “enterprise” really means in SEO.
The importance of the human factor — learning to navigate emotions, politics, and relationships.
Building influence and mastering conflict to work collaboratively across teams.
Using storytelling to connect SEO data with business value.
Key takeaway: Enterprise SEO succeeds when trust, alignment, and stakeholder involvement are built into the process.
Building scalable audits to uncover the issues that matter most.
Aligning audits with business rhythms (e.g., code freezes, campaign calendars).
Integrating SEO with content, international SEO, and local SEO workflows.
Reporting for impact — tailoring metrics and dashboards to different audiences.
Key takeaway: At enterprise scale, technical excellence must be matched with scalable systems and business alignment.
Securing genuine buy-in vs. avoiding “fake buy-in” (stakeholders nodding without committing).
Prioritization, stakeholder management, and resource planning (in-house vs agency vs tools).
Communicating wins to secure future investment.
Developing a future-proof mindset that adapts to evolving technology, from generative AI to global SEO complexity.
Key takeaway: Strategic SEO means working backwards from business objectives, securing real buy-in, and building systems that thrive on change.
A final review of the course key learnings, resources and next steps.
Free on-demand training.
Expert industry trainers.
Supporting superb (Enterprise) SEO.
