About the training course
If you're performing SEO audits for ecommerce sites, you will definitely benefit from these training sessions. Each one covers a distinct aspect of ecommerce SEO auditing:
Session 1: Auditing & Optimizing PLPs & PDPs
Trainer: Nikki Halliwell
You will learn:
💡 End-to-end process for auditing a large-scale eCommerce website & prioritizing high-impact areas
💡 How to streamline audits and maximize valuable data insights
💡 Essential elements of PLPs and PDPs to consider during audits
💡 Optimization techniques specific to PLP and PDP templates
Session 2: Auditing Indexability in Ecommerce
Trainer: Ashleigh Noad
You will learn how to audit the following elements of ecommerce site indexability:
💡 Canonicalization
💡 Nofollows
💡 Faceted search
💡 Out of stock
Session 3: Structured Data Auditing
Trainer: Briony Cullin
You will learn how to do structured data auditing, including:
💡 Schema
💡 Rich results
💡 Merchant center
Session 4: Auditing Site Speed & Performance
Trainer: Sophie Gibson
You will learn:
💡 How to categorize issues into page templates
💡 How to prioritize the issues based on how much they affect the site
💡 Common issues and fixes required
💡 Benchmarking data for fix impact reporting
💡 How to analyze code coverage to improve site speed
💡 Methods for testing proposed fixes to get buy-in from development teams
Sitebulb is the main audit tool used throughout the sessions, but the trainers also include other useful tools they use to do the job at hand. All participants of this training series receive a 60-day free trial of Sitebulb to use throughout the training. You will receive the access link in an email when you sign up.