These live sessions have now finished. We plan to make the training available on demand soon.
About the training sessions
If you're performing SEO audits for ecommerce sites, you will definitely benefit from attending these sessions. Each one will cover a distinct aspect of ecommerce SEO auditing:
Session 1: Auditing & Optimizing PLPs & PDPs
Date: 4 Feb, 4pm GMT (11am ET) DONE! On-demand content coming soon
Trainer: Nikki Halliwell
You will learn:
💡 End-to-end process for auditing a large-scale eCommerce website & prioritizing high-impact areas
💡 How to streamline audits and maximize valuable data insights
💡 Essential elements of PLPs and PDPs to consider during audits
💡 Optimization techniques specific to PLP and PDP templates
Session 2: Auditing Indexability in Ecommerce
Date: 11 Feb, 4pm GMT (11am ET) DONE! On-demand content coming soon
Trainer: Ashleigh Noad
You will learn how to audit the following elements of ecommerce site indexability:
💡 Canonicalization
💡 Nofollows
💡 Faceted search
💡 Out of stock
Session 3: Auditing Site Speed & Performance
NEW DATE: 11 Mar, 4pm GMT (11am ET) DONE! On-demand content coming soon
Trainer: Sophie Gibson
You will learn:
💡 How to categorize issues into page templates
💡 How to prioritize the issues based on how much they affect the site
💡 Common issues and fixes required
💡 Benchmarking data for fix impact reporting
💡 How to analyze code coverage to improve site speed
💡 Methods for testing proposed fixes to get buy-in from development teams
Session 4: Structured Data Auditing
Date: 4 March, 10am GMT (5am ET) - note the earlier, Australia-friendly time for this session! DONE! On-demand content coming soon
Trainer: Briony Cullin
You will learn how to do structured data auditing, including:
💡 Schema
💡 Rich results
💡 Merchant center
Sitebulb will be the main audit tool used throughout the sessions, but the trainers will also include other useful tools they use to do the job at hand.