Free On-Demand Ecommerce SEO Audit Training Course

Four on-demand ecommerce SEO auditing sessions, each taught by a brilliant member of the Women in Tech SEO community.

Each one of these sessions breaks down a critical component of ecommerce SEO auditing, from PDPs and website performance, to structured data and indexability.

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About the training course

If you're performing SEO audits for ecommerce sites, you will definitely benefit from these training sessions. Each one covers a distinct aspect of ecommerce SEO auditing:

Session 1: Auditing & Optimizing PLPs & PDPs

Trainer: Nikki Halliwell

You will learn:
💡 End-to-end process for auditing a large-scale eCommerce website & prioritizing high-impact areas
💡 How to streamline audits and maximize valuable data insights
💡 Essential elements of PLPs and PDPs to consider during audits
💡 Optimization techniques specific to PLP and PDP templates

Session 2: Auditing Indexability in Ecommerce

Trainer: Ashleigh Noad

You will learn how to audit the following elements of ecommerce site indexability:
💡 Canonicalization
💡 Nofollows
💡 Faceted search
💡 Out of stock

Session 3: Structured Data Auditing

Trainer: Briony Cullin

You will learn how to do structured data auditing, including:
💡 Schema
💡 Rich results
💡 Merchant center

Session 4: Auditing Site Speed & Performance

Trainer: Sophie Gibson

You will learn:
💡 How to categorize issues into page templates
💡 How to prioritize the issues based on how much they affect the site
💡 Common issues and fixes required
💡 Benchmarking data for fix impact reporting
💡 How to analyze code coverage to improve site speed
💡 Methods for testing proposed fixes to get buy-in from development teams

Sitebulb is the main audit tool used throughout the sessions, but the trainers also include other useful tools they use to do the job at hand. All participants of this training series receive a 60-day free trial of Sitebulb to use throughout the training. You will receive the access link in an email when you sign up.