Turning Ecommerce Audits into Cash Live Training Series

What this series is about

Every ecommerce audit turns up the same problem: a list of two hundred issues and no clear steer on which twenty actually matter. Sure, you can ask Claude to prioritize your audit for you, but as the SEO responsible, you need to know how to strategize for margins, stock, seasonality, and priority ranges - so you can recognize when AI might be steering you off course.

Liam Fernie, Strategic SEO Specialist at Koozai, is presenting three sessions on 14, 21 and 28 October, all at 4pm UK time (11am ET on the 14th and 21st, 12pm ET on the 28th, once the clocks change). Liam's spent years running ecommerce audits for retailers including Joules, and he's using that experience to walk through the whole process: auditing with commercial priorities in mind, prioritizing what actually gets fixed, then presenting them it in a way that gets signed off.

The technically "best" opportunity isn't always the one that moves the business. Search volume might point one way; margin, stock and strategy might point somewhere else entirely. This series is about closing that gap.

What we'll cover

Part 1: Auditing ecommerce sites - 14 October

• Working out which categories, products and pages actually drive revenue before the crawl even starts

• The ecommerce issues that turn up in nearly every audit: faceted navigation, duplicate or thin category pages, weak internal linking, and crawl waste

• What to do with discontinued products, patchy stock and template-level issues that touch hundreds of pages at once

• Where Shopify, WordPress and WooCommerce restrictions cap what you can realistically fix

• Reading Sitebulb data next to commercial context, instead of treating every technical issue as equally urgent

Part 2: Building a prioritized ecommerce SEO strategy - 21 October

• A framework for weighing impact against effort: revenue potential, crawl and indexation risk, affected templates, and developer capacity

• Deciding what's business-critical now and what can wait for a later phase

• Where technical SEO, on-page work and content activity each sit in the plan

• Why the highest-traffic keyword isn't automatically where you start

• Turning a long list of findings into a roadmap clients and developers will actually follow

Part 3: Presenting recommendations and securing buy-in - 28 October

• Connecting technical issues to the outcomes stakeholders actually care about

• What changes when you're talking to a marketing manager, a developer and a senior decision-maker in the same week

• The cost of doing nothing, and how to frame that risk without sounding alarmist

• Turning crawl waste, canonical tags and internal linking into language a client will act on

• Presenting priorities so recommendations get implemented, not filed away

Register now using the form on the right. Can't make it live? Register anyway and I'll send you the recording.

The speakers

Liam Fernie is a Strategic SEO Specialist at Koozai, with a technical SEO background built across agency and freelance consultancy roles for retailers including Joules. He's spent his career pushing search activity to actually align with what the business needs, rather than treating it as a standalone technical exercise, which is exactly the balance this series is built around.