Website Auditing Resources

Website Auditing Resources

This is a collection of the best resources for learning more about website auditing, which we will keep up to date and improve over time.


If you are new to technical SEO or website auditing, start here. This collection of articles contain more fundamental concepts and straightforward frameworks for working through website audits, and will likely introduce some new methodologies or ways of thinking.

Intermediate to advanced

These posts typically present concepts that can be grasped by SEOs of any knowledge level, but you will better appreciate the context if you have been carrying out audits for a while; where these posts will help you level-jump.

How to Develop Actionable and Impactful SEO Audits: The SP2 Principles that Facilitate SEO Execution & Drive Growth

by Aleyda Solis

This is an absolute tour de force of website auditing, offering a complete framework to help you deliver absolutely world class audits. Aleyda's approach is one that takes into account the typical challenges that can restrict recommendations from being implemented, so that the audit is delivered in a way that facilitates execution. She also includes a free Google Sheets template for you to follow along with at home!

Rethinking Technical SEO Audits

by Andrew Charlton

This post is less of a framework, but more about reframing the way that technical SEO audits are carried out, and how to think about the various tasks involved. If you are a Sitebulb user, this should be required reading, as it covers a lot of the principles we believe in, which are reflected in how we build the software. In particular, we like the focus on 'being persuasive' as a core SEO task.

How to do a technical SEO audit (video)

Community Resources

/r/BigSEO Subreddit

This subreddit isn't focused just on website auditing, but is full of technical SEOs willing to help with technical issues or other SEO issues. It is also a great place to learn, ask and answer questions from the community

Traffic Think Tank

Whilst this is a paid community, I think it is absolutely worth your hard-earned dollars. With membership you get access to an extremely knowledgable and helpful Slack community, and an entire catalogue of learning materials. Again, it's not strictly related to website auditing, but you will find a ton of help for auditing and all sorts of other SEO related tasks.

Patrick Hathaway

When things need writing in these here parts, Patrick is normally the one who does it. He will always be happy to talk SEO (especially technical), sport (especially Leicester City) and food (especially bread). 

Free 14 day trial.
Full, unrestricted access.
No credit card required.

Try Sitebulb for Free