Somehow it is already October, and we're all still unable to go to conferences to learn, chat... and drink :(
Alas, that has not stopped our wonderful community from churning out more excellent SEO advice.
Before I unleash the articles of tech SEO goodness, I'm going to plug a livestream event we are hosting today (8pm BST/3pm EDT), featuring the excellent Lily Ray & Jono Alderson, on 'Making the Business Case for Structured Data'. We have a bunch of super interesting questions lined up, so it would be awesome if you could join us later on (and fire some of your own questions at the gang!).
See you there?
Recent Tech SEO Stuff We Love
I don't want to always be including articles from the same author every month, but when someone like Kevin comes along and just keeps publishing awesome stuff, it makes it very hard to ignore!
This is a wonderful blueprint for working as an inhouse SEO, it clearly defines the differences against agency life, identifies the major challenges of in-house, and provides strategies to overcome them.
In a 'quick and dirty' Twitter video, Martin shares a cool hack for downloading all of your URL data and all of your keyword data from Google's Search Console's API, via Data Studio. In Martin's own words, 'It's fast, it's got all of your data, and you're not constrained by GSC's 1000 row limit.'
I know what you're thinking, Excel >>>> Google Sheets, right? I'm totally with you. Fortunately, most of these excellent Google Sheets formulas also work in Excel, which is an absolute winner. Whether you prefer Google Sheets or Excel (for the win), anyone regularly working with spreadsheet data will probably benefit from bookmarking this one.
We've seen first hand how third-party tags can bloat your pages and slow your crawl right down, and they can obviously have a negative impact on user experience too. In this post Andy expands on what he shared at (the online only, sob) BrightonSEO recently, explaining the impact of tags upon performance, and some of the things you can do to 'tame' them.
Other Stuff You Should Check Out
- Probabilistic Thinking In SEO
Time for something a little different - how to think probabilistically when making client forecasts and pitches.
- Introducing StreamEA - an Entity Analyzer on Steroids!
Pretty cool, and free, this app utilizes Google's Natural Language API to extract and analyse entities at scale, directly from web pages.
- Update on CarMats.co.uk progress (Twitter thread)
I've been enjoying Ash Young's Twitter updates as he documents his challenge to take a brand new ecommerce site to 1 million in sales within 12 months.
What We've Been Up To
- We featured the excellent Chris Simmance of SERPsketch fame, tackling 'How to Secure SEO Budget' on the Sitebulb blog.
- Geoff had a guest article featured on TalkAboutDigital, dealing with prioritization and implementation challenges - 'On-site SEO - How to focus on getting the right stuff done'
- I joined a Majestic webinar panel, discussing varies concepts to do with crawling and indexing: 'Old Guard vs New Blood: Crawling & Indexing Edition' (VIDEO)
- We've signed up as sponsors for 3 of the new @techseowomen workshops running from October to February. There's a great lineup of speakers, and it is a fantastic, supportive community for women in our industry. Check out the schedule and get involved in the community, if you haven't already!