Edition #18: Question & Answer Content Strategy

It's September you guys. And covid is still a thing (collective sigh).

BUT the kids are back at school (YES!!!!!!!!!), so we all need to make up for lost time and get reading more tech SEO goodness.

Before we get to that, I want to do a little shoutout to a giveaway Aleyda is running on her blog, for women in the SEO community to win access to the ROAR Together! Online Accelerator, which is an online coaching community ran by the brilliant Kirsty Hulse. We've lent our support, and we're just hoping to raise a little more awareness for the opportunity, so please share (and enter!).
 

Recent Tech SEO Stuff We Love

How to Identify Questions & Optimize Your Site for Q&A, FAQ & More

via @lilyraynyc

Generating content ideas is an ongoing battle for digital marketers and content teams alike. In this article Lily puts forward the case that 'identifying and answering searchers’ questions should be a key component of any SEO strategy' and I'd argue it should be the first port of call when defining a content strategy in general.

This post also highlights how 'question and answer content' also dovetails nicely with structured data, and I expect for a lot of client sites this is a great starting point for getting structured data implemented across the website.

Structured Data For Ecommerce (VIDEO)

via @jonoalderson@marthavanberkel

I am very taken with this new webinar series on structured data from SEMrush. Martha and Jono again do a fantastic job of distilling the virtues of schema markup, this time with a focus on ecommerce. It's worth watching this video alone to see how excited Jono gets when Martha mentions @id (about 7 minutes in). 

Title Tags SEO: When to Include Your Brand and/or Boilerplate

via @CyrusShepard

Title tags aren't exactly the sexiest topic going, but we all still need to optimize them! In this post Cyrus shares the results of A/B testing experiments (using SearchPilot) where they removed the boilerplate for certain pages types on the Moz site. The results (and takeaways) are pretty interesting, and won't necessarily fit your expectations...

Internal Linking for SEO: best practices, strategies, axioms

via @Kevin_Indig

Kevin's post is also on the subject of challenging expectations and long-held beliefs, as he delves into internal linking once again. A large chunk of this post is based around internal linking 'axioms' (things we all just assume are true and have become 'received wisdom' in the SEO world), examining whether they still hold up. It's good stuff!

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